I know hiring a website copywriter might sound a little ~extra~ when you’re at least semi-confident in your skills. But so much more goes into website copy than meets the eye. The actual writing is just one part of a much larger puzzle!

Read on to learn the top 6 reasons I encourage all business owners to hire a pro when updating their website.

But first, what is a website copywriter?

A website copywriter is a person who specializes in creating engaging and persuasive written content for your website. And while you might be thinking that writing your site doesn’t sound that hard, I promise it’s not as simple as it sounds.

A copywriter not only ideates your brand messaging and communicates with your target audience using your unique voice, but also creates a clearly defined sales strategy that fits into your brand’s narrative. They ALSO write with Google in mind and use specific SEO-friendly keywords to make sure your website doesn’t get lost in the abyss of the Internet.

All of this is done to connect with your readers and ultimately get them to take a specific action (like signing up for your email list or booking a discovery call!). So with conversion on the line, working with a pro is always a good idea. Here are just a few of the many reasons hiring a website copywriter makes sense:

1. Strategy

As a website copywriter, I’ve worked with a lot of business owners across many industries. And that means I’ve spent countless hours learning what works (and more importantly, what doesn’t). So with that experience behind me, I can learn more about who you are, your business, and your goals, and help you devise a brand messaging plan that effectively communicates your worth.

2. Enhanced Brand Image

Consistent brand messaging that aligns with your values and personality helps to build trust with your target audience. Cohesive messaging across the board can also help avoid confusion for your readers and provide a clear path forward by outlining actionable next steps.

Another important piece of enhancing your brand image is engaging your readers with copy that resonates and inspires them to learn more. With compelling copy on your side, you’ll be well on your way to finding people who believe in your brand, trust what you have to say, and want to work with you.

3. In-Depth Research

Don’t have hours in your schedule to research your heart out? Your website copywriter sure does. Research is one of our favorite parts of your project because it allows us to figure out exactly how to make you stand out from others in your industry. We also take the time to research your ideal clients so we know how to speak to them in a way that resonates and inspires them to take action.

4. Outside Perspective

Listen, it’s freaking hard to write about yourself. I know because I took wayyy too long to write my own website even though it’s literally what I do for a living. And part of that is because you’re too close to the project. With a website copywriter on your team, we’ll listen to your goals, desires, and vision while learning about your expertise, point of view, and unique voice.

And with all of that information, we’ll be able to create a website that not only makes sense to your ideal client but will highlight all of the amazing things that make you the one for the job.

5. SEO Knowledge

Not all website copywriters focus on SEO while writing the words for your site, but if you find one that does take SEO into account, you’ll be putting yourself in a much better position when your new site launches. I focus on SEO in all of my website copy because great copy doesn’t matter if no one can find you! With a target keyword for every page backed by actual research, you’ll rank better on Google and get closer to inquiries from the people you want to work with.

In Conclusion

By now you’re probably thinking, “This sounds like A LOT of work!” And you would be right 🙂 Creating impactful and engaging website copy isn’t something that happens overnight. When you choose to partner with an experienced website copywriter, you’ll get time back in your day, week, and month while investing in a valuable final draft that’ll support your business long-term.

My goal as your website copywriter is to take the stress of crafting the perfect message off your plate, give you time to work within your ~zone of genius~, and help you feel seen, understood, and cared for every step of the way. I take your wins seriously and always strive to create website copy that’ll get you closer to achieving your business goals.

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Want to learn more about working together? Here’s what to do next:

• Learn about my available website copywriting services
• Read more website copy tips on the blog
• Reach out using the contact form on my website

Want to connect elsewhere? Find me on Instagram and Facebook!