If you’ve been panic Googling “how to book more weddings,” you’ve probably come across all the usual advice—post consistently on social media, start a blog, use hashtags, etc. But as a website copywriter (who’s written dozens of sites for wedding pros) and a May 2025 bride, I can confidently tell you:
Your website matters more than you think.
When I was searching for wedding vendors, I didn’t even look at their social media. I went straight to their websites. After all, these were people I was planning to pay a goooood chunk of money. Once I landed on their site (if I could even find it), I paid attention to how it made me feel. Not in a “did this win a design award?” kind of way—but in a “can I trust this person with one of the biggest days of my life?” kind of way.
I wanted to feel a connection before reaching out. I wanted to know they took my wedding seriously, not just my money. And their website made that clear—or didn’t. Honestly? I could tell within 30 seconds whether I was interested or ready to close the tab.
Here’s what actually made me inquire (and led to the BEST wedding vendor team ever):
Price Transparency
I didn’t expect to see every package and add-on. But I did want a starting point. Something that let me know whether they were in my general budget before I got too attached.
If there was no pricing info at all, I moved on. There are too many great options out there to waste time guessing. And the chance of getting sticker shock later felt like too big of a risk.
Adding a price range or starting point is one of the first things I walk through with copy clients. It doesn’t have to be super detailed—just enough to help people feel comfortable reaching out. It shows you respect their time and helps set clear expectations. That builds trust fast.
A Clear Point-Of-View
So many vendors are talented. The ones I remembered were the ones who had something to say. Not just “I take pretty photos,” but an actual perspective on how they work and who they’re best for.
Their websites didn’t sound like everyone else’s—and that made me pay attention.
This is a big focus in my client work. I help people move away from vague, filler phrases and into something that actually sounds like them. When your site reflects your personality and values, the right couples will connect with you instantly.
(Sidenote: please retire “let’s get this party started.” I beg.)
Effort Behind The Copy and Design
Yes, design matters. But if a site looked amazing and the words had no personality, direction, or depth? It was a no from me.
I wanted to feel like they cared about my experience, not just the sale. If the site felt rushed or messy, I assumed the same would apply to their services.
So here’s one of the biggest ways to book more weddings: Make sure your website reflects the quality of what you provide. It should look professional, feel like you, and make it easy for someone to say, “Yes. This is who I want.”
Copy That Made Me *Feel* Something
When I read each site, I noticed how often vendors used “I” vs. “you.” If they spent more time talking about their coffee order than the client experience, it was a turn-off.
Why?
Because couples want to feel seen. They’re not just booking a vendor. They’re trusting someone to show up, deliver, and help shape one of the biggest days of their lives.
Don’t be afraid to lean into the why behind what you do. The emotion matters. I loved that my wedding photographer mentioned how meaningful father-daughter moments are to him because he’s a girl dad. That moment was important to me—and it made me feel instantly connected. That’s how to book more weddings, guaranteed.
An Easy-To-Navigate Process
Some sites felt like a riddle just to find the contact page. Others gave me zero info about what would happen after I inquired. No timeline, no next steps—just a form and silence.
The vendors I booked made it easy. Their websites walked me through what to expect. I knew when I’d hear back, how booking worked, and what came next. That made them feel reliable—and that gave me confidence they’d handle the rest just as smoothly.
Make sure your process is clearly listed (ideally on your Services page) so couples know exactly what to expect.
Final Thoughts
At the end of the day, your website isn’t just a place to showcase your work—it’s your first impression. It’s how couples decide whether they feel confident enough to trust you with a major milestone in their lives. And trust me, from both sides of the aisle—as a website copywriter and a bride—what you say (and how you say it) can make all the difference.
If your site isn’t doing your work justice or doesn’t reflect the kind of client experience you actually provide, let’s fix that. I write websites that sound like you, connect with the right clients, and actually help you book more weddings without needing to post on Instagram every day or cross your fingers someone reads your bio.
Here’s how I can help:
- A website copy audit that gives you real-time thoughts, suggestions, and actionable tips to improve your website today
- My signature done-for-you website copywriting service to give you brand-new website copy that’s aligned with your values, voice, and incredible work
- More of a DIY-er? Grab my free Notion template that walks you through how to write a Services page that sells
- Read the rest of the blog
And if you still have questions? Feel free to reach out to me directly at hello@bykenzdiamond.com!
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