If you’ve ever opened a blank Google Doc and thought, “How do I even explain what I do in a way that makes sense?”—you’re most definitely not alone. Website copywriting is one of those things that sounds simple… until you actually sit down to do it.
But here’s the thing: the words on your site aren’t just there to sound nice or to complement your gorg website design. They’re doing a whole lot of behind-the-scenes heavy lifting—introducing your brand, building trust, and turning curious visitors into paying clients.
So let’s talk about it: what website copywriting actually is, why it matters more than most people think, and how to get it done (*without* wanting to throw your laptop across the room).
What Is Website Copywriting Anyways?
Website copywriting is the process of writing the words (aka copy) that show up on your website pages—your homepage, about page, services page, contact form, blog intros… all of it.
But here’s the kicker: it’s not just about sounding good.
Great website copy is strategic. It’s built around your brand voice, your goals, and the specific people you want to reach. It doesn’t just “tell your story”—it guides visitors through a buying journey and nudges them toward taking action.
Whether that’s booking a discovery call, making a purchase, or signing up for your email list, your copy is the part of your website that moves people from curious to converted.
Why Website Copywriting Is *So* Important
Let’s be honest—great design is important, but it’s not the whole picture. If the words on your site are unclear, confusing, or too generic, people won’t stick around long enough to find out how great your work actually is.
Here’s why website copy is a non-negotiable part of your online presence:
It Creates Clarity
You might know exactly what you do—but your site visitors don’t. Clear copy eliminates the guesswork and helps people quickly understand if you’re the right fit for them. No more confused DMs or “so what exactly do you do?” messages.
It Builds Trust
Trust is what turns a lurker into a buyer. When your website copy sounds like you and speaks directly to them, it creates connection. It helps people see that you understand what they need, that you can help, and that there’s a real person behind the business.
It Sets You Apart
In a sea of similar businesses, your voice, message, and perspective are what set you apart. But you can’t stand out if you don’t know who you’re talking to. When you’re clear on your audience—what they care about, what they’re struggling with, and what kind of tone speaks to them—you can write in a way that actually connects.
That’s where website copy comes in. It’s not just about describing your services. It’s about positioning yourself in a way that feels true to you and speaks directly to them. Your copy is where you have the chance to sound different, not just look different.
It Drives Action
The best website copy doesn’t just inform—it converts. From headline to footer, every word should lead people one step closer to taking action. Whether that’s filling out your contact form or clicking “book now,” great copy helps your site do its job.
So, yes. Copy matters. Like… a lot.
Three Ways To Get Your Website Copy Done
Now that you know what website copywriting actually is (and why it’s not something to leave on the back burner), let’s talk about how to get it done. Because staring at a blinking cursor and hoping inspiration strikes is not the most efficient method—trust me.
The good news? You’ve got options. Whether you’re feeling scrappy and want to DIY it, craving some expert guidance, or ready to hand it off completely, there’s a path that fits your timeline, budget, and current brain capacity. And I’ve got resources to help with all three.
Here are three ways to get your website copy written without losing your mind in the process:
DIY It (With Support)
If you’re not quite ready to outsource, writing your own website copy is totally doable—as long as you have a plan (and not just a bunch of half-finished Google Docs and sticky notes).
Here’s what I recommend to make the DIY route a whole lot less overwhelming:
- Start by getting super clear on who you’re talking to. If you try to write to “everyone,” your message won’t hit home with anyone. Before you touch a single word of copy, spend some time figuring out your ideal client’s goals, values, and what they need to hear from you to feel seen.
- Decide what action you want visitors to take on each page. Your homepage, about page, and services page all have different jobs—and your copy should guide people accordingly. If you’re not sure what each page should be doing, that’s a great place to pause and map it out.
- Don’t aim for perfect on the first draft. Write like you’re talking to a real human (because you are), and then go back later to refine, format, and tweak the flow.
Once you’ve got the basics in place, these FREE resources will help you keep moving with strategy and structure:
- Ideal Client Avatar Worksheet – Get clear on exactly who you’re writing for and what they need to hear
- How to Write a Services Page That Sells (Notion Dashboard) – A guided step-by-step tool to help you map out your offers, write with clarity, and turn browsers into buyers
- Website Copy Pre-Launch Checklist – Make sure your copy is polished, skimmable, and conversion-ready before you hit publish
You’ll still have to put in the time and brainpower, but at least you won’t be guessing your way through it.
Best for: Newer business owners, budget-conscious creatives, or anyone who wants to write their own copy with a little structure and support.
Done With You: Book A Website Copy Audit
Maybe you’ve already written your copy—but you’re not totally sure it’s working. Maybe people are landing on your site but not reaching out. Or maybe you just want someone with a fresh perspective (and a red pen) to tell you what’s working, what’s not, and what to fix.
That’s exactly what a Website Copy Audit is for.
Here’s how it works:
- You send me your site. I’ll dig into your homepage, about page, and services page, paying close attention to clarity, messaging, voice, structure, and conversion flow.
- You get a video walkthrough and edit list. I’ll talk you through what’s working well and what’s holding you back, and give you specific, actionable changes you can make to improve your copy and how it performs.
- You walk away with clarity and next steps. Whether you’re updating your copy yourself or handing it off to a designer, you’ll know exactly what to tweak and why.
It’s a perfect middle-ground option if your copy is almost there but needs a little professional polish (and a strategy check).
Best for: Business owners with an existing site who want clear, honest feedback and strategic direction—without starting from scratch.
Learn more about Website Copy Audits →
Done For You Website Copywriting
You’ve got a business to run. A to-do list that never quits. And honestly? Writing your entire website probably keeps getting bumped for things that feel more urgent (or less overwhelming).
That’s where I come in.
With done-for-you website copy, I take writing off your plate completely—from big-picture messaging to every last button label—so you can stop second-guessing what to say and feel proud of what people are reading.
Here’s what the process looks like:
- We start with a get-to-know-you phase. I’ll ask thoughtful (and sometimes surprisingly specific) questions to understand your voice, your offers, your audience, and what you actually want your website to do—so the copy feels aligned and on purpose.
- Then I write every word, strategically. Your copy won’t just “sound pretty.” It’ll be rooted in conversion psychology, tailored to your brand voice, and designed to guide your dream clients toward taking action.
- You’ll have plenty of chances to weigh in. This is a collaborative process, not a copy-and-ghost. I’ll guide you through every step with clarity, feedback loops, and zero overwhelm.
If writing your own website has felt like a never-ending project, this service gives you a clear, done-for-you foundation to build from. And sending that website link with confidence? The coolest feeling ever.
Best for: Anyone who’s ready to hand off their copy to someone who gets it (and will make it sound like your best self wrote it).
Explore done-for-you copywriting services →
Final Thoughts
Writing your own website copy can feel like a lot—because it is a lot. You’re not just trying to explain what you do. You’re trying to sound like yourself, connect with the right people, and make it all feel cohesive and clear. And ideally? You want it to actually work.
If this post energized you to finally check bangin’ website copy off your to-do list (or at least helped you feel less overwhelmed), here are a few next steps to keep the momentum going:
- Want to DIY with more structure? Grab the Ideal Client Avatar Worksheet, the Services Page Writing Dashboard, or the Website Copy Pre-Launch Checklist to help you move forward with clarity.
- Already have a website but think it might need a little love? A Website Copy Audit is a great middle-ground option if you’re not ready for a full rewrite.
- Want to hand it off entirely? My Done-For-You Website Copy service was made for that.
And if you’re not sure what you need yet—or just want to run something by me—feel free to inquire here or shoot me an email. I’m always happy to chat through where you’re at and point you in the right direction.
So woo-hoo! You don’t have to figure it all out on your own (or keep putting off your website for one more quarter). I’ve got you.
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