Why You Should Hire A Copywriter For Your Website

Website copywriter sitting with her computer on the couch

There are a million and one things on your mind when you’re running a business—onboarding clients, keeping up with content, sending invoices, responding to emails… and somewhere in the middle of all that, there’s your website.

Your website should be doing some of the heavy lifting for you: explaining what you do, connecting with your ideal clients, and working in the background even when you’re not. That way, you can leave early for girls’ drinks or spend the afternoon with your kids without worrying if your online presence is doing its job.

But if your website isn’t saying what you need it to say? You’re probably missing out on people who would’ve hired you—if only they understood what you really do and how you can help.

If that sounds familiar, it might be time to hire a copywriter.

Not because you “suck at writing.” (Or maybe you do, and that’s cool!) But because writing about yourself is weirdly hard—especially when you care about how you come across, how your work is perceived, and how people feel when they land on your site.

If that “update website copy” box on your to-do list has been sitting unchecked (and quietly taunting you), here’s why bringing in a copywriter (like me!) might be exactly what you need to finally move forward.

You’re Too Close To The Project

This is the #1 reason people come to me for copy help: they’re just too close to what they do.

When you’re in the thick of your business every day, it’s hard to step back and talk about it clearly. You know all the behind-the-scenes details, why your offer matters, and how you got to this point. But your reader? They don’t know any of that.

All they want to know is: Can this person help me? And how?

Hiring a copywriter gives you an outside perspective. Someone who can take what you know and turn it into messaging that actually makes sense to the people you want to reach. Someone who sorts through all the thoughts, ideas, and emotions—and turns them into something clear, direct, and true to you and your brand.

You’ve Been Rewriting The Same Sentence For Weeks

Sound familiar?

You sit down to write your About page. You type a few lines. Then reread them. Delete half. Rewrite. Wonder if it sounds like you. Check someone else’s website to see how they said it. Spiral. Close your laptop. Grab a snack to quell the frustration.

Repeat.

This is where so many business owners get stuck. And I get it—writing for yourself is hard! You’re in your head. You want to get it right. Suddenly, it feels way more complicated than it should be.

When you hire a copywriter, you don’t have to start from scratch (again). You get a process and someone who helps you make sense of what you want to say. You meet, brain dump everything you can, and let someone else shape it into something polished and strategic. Best of all, you still give feedback but you’re no longer staring at a blank Google Doc.

Your Site Isn’t Bringing In The Right People (Or Anyone At All)

If your inbox is quiet or full of random inquiries, your copy might be the issue.

Your website is often the first impression someone gets of your business. If your messaging is unclear, generic, or confusing, people won’t stick around to figure it out. They’ll move on to someone else who makes it easier to understand what they’re offering.

Part of what I do as a copywriter is help you make that first impression really clear. I’ll help you communicate your value in a way that makes sense to the people you want to reach—and makes them feel confident reaching out.

Great copy doesn’t just attract people. It attracts the right people. And just as importantly, it filters out the ones who aren’t a good fit. So you can stop answering questions from people who didn’t read your Services page and start getting leads who already get what you do and are excited to work with you.

You Want Your Website To Actually Sound Like You

A lot of people I work with tell me their site just doesn’t feel like them anymore. Sometimes it sounds too stiff. Other times, too all-over-the-place. Or maybe it’s just been updated in bits and pieces and never fully reworked to reflect where their business is now. (Or where it’s going.)

One of my favorite parts of copywriting is helping people find their voice again. Not by creating a new persona—but by listening closely to how you talk about your work and shaping that into something that feels natural, aligned, and intentional.

If your site doesn’t sound like you anymore and you can’t quite figure out why, it might be time to hire a copywriter.

You’re Ready To Be Done (But Still Want It Done Right)

At some point, you just want to hit publish. You’ve spent enough time rewriting your About page, tweaking headlines, and wondering if your Services page is even clear. You’re over it.

But the goal isn’t just to get your site live. It’s to make sure it actually works.

You don’t want a website that’s technically “done” but still sounds off—or worse, one that doesn’t help people understand what you do or why it matters. That’s not going to get you results. And it’s definitely not a great return on the time you’ve spent trying to get it right.

When you hire a copywriter, you finally finish the project—without ditching the strategy and storytelling that make it effective.

So, Should You Hire A Copywriter?

Only you know what’s right for your business. But if your website doesn’t reflect who you are, what you do, or why it matters—and you’re tired of trying to fix it alone—it might be time.

You don’t have to do this perfectly or figure it all out before you’re “ready.” That’s literally what I’m here for.

If you’re ready to have a website you don’t feel weird about sharing, here’s what you can do next:

XO,

Kenz

website copywriting that connects