The (Actually Useful)
Ideal Client Avatar Worksheet
Feel like you're talking to everyone (and no one) when you write your content? Been there. That’s why I made this free worksheet—to help you figure out who you’re actually trying to reach and how to speak their language.
Inside, you’ll answer the same questions I ask my 1:1 clients so you can stop guessing, start connecting, and finally write copy that sounds like you and sells.
FREE DOWNLOADABLE TEMPLATE
When you download Your Ideal Client Avatar Worksheet, you'll get:
+ The exact questions I use with my 1:1 website copy clients to help them nail down who they’re talking to and what to say
+ A guided worksheet that makes it easy to map out your dream client’s thoughts, feelings, struggles, and goals
+ The clarity you need to stop writing into the void—and start creating content that actually clicks with the right people
IF WE HAVEN'T MET YET ...
Hi, I'm Mackenzie
I’m a website copywriter (also: horse girl, former reading teacher, and professional word untangler) who helps service providers write copy that actually sounds like them—and sells, too.
What I’m really good at? Getting to the heart of who you are and who you want to work with—then putting it into words that make the right people feel like you get them.
This template is a peek into how we do that. Because the best copy starts with knowing exactly who you’re talking to.
Want the full story?
